The workshops will be offered to audiences at a 1st or “101” level – that is, they will be designed to be accessible to new food producers at a variety of learning levels, whether beginners or more seasoned kitchen users looking to brush up on a particular topic.
This program was made possible through a grant from Consumers Energy.
There will be 5 sessions in all:
1- Food Entrepreneur Workshop- Business Set-Up- From The Ground Up [Tuesday, February 12, 2019]
* This workshop will cover how to structure your business, the how’s and why’s of all the proper paperwork to file with the State of Michigan. We will also cover establishing a commercial bank account and some of the resources available to help with your basic business accounting. This session will also begin the draft of a business plan for your business.
2- Food Entrepreneur Workshop- Growing Your Business: Branding and Marketing [Tuesday, February 19, 2019]
* Creating the right image for your business important now more than ever. With so many people vying for position in the marketplace it’s imperative that your business stands out from the rest. This workshop will cover logo design, brand placement and strategies as well as social media and traditional marketing avenues.
3- Food Entrepreneur Workshop- Movin’ Food Around The Mitten: Packaging and Distribution [Tuesday, February 26, 2019 ]
* This workshop tops off all of your past efforts. You’ve conceived a great product and developed a brand…no what? It’s time to distribute. You will learn how to create sell sheets to market your product to large stores and local markets, hear from experts on innovative packaging ideas, and discuss ways to begin a reliable distribution.
4- Food Entrepreneur Workshop- Keeping It Local-Sourcing Products and Procurement [Tuesday, March 5, 2019 ]
* This workshop will walk you through procuring local ingredients to produce your food product. We will discuss all the avenues available to small food based businesses for getting local ingredients into their kitchen. Aggregating the produce of small farms in the area in a way to meet the needs of both small and large scale food product manufacturers is important to the big picture. You will learn how to make you business part of the solution.
5- Business Pitch and Group Evaluation [Tuesday, March 12, 2019 ]
* This is your opportunity to share your ideas with the group and gain valuable feedback before beginning your venture. You will learn to hone your "pitch" and set yourself up for success in describing your business and its value proposition.